LSG Games Redesign
LSG Games platforms have recently gained popularity as websites dedicated to providing adult gaming content. Their main feature is offering a wide selection of R18 games, which players can access and enjoy via various devices such as PCs, mobile phones, or consoles.
Overview
Redesigned the website’s features to enhance user experience and boost engagement, resulting in increased session duration and improved retention rates.
Original design
1. No Game Categories: Users couldn’t filter or browse games efficiently.
2. Unclear News Section: Important updates were not easily visible.
3. Lack of FAQ Section: Common questions were not addressed, leading to more support requests.
4. No Online Contact: There was no easy way to contact for support or partnerships.
5. Neutral Color Scheme: Lacked personality.
6. Excessive Nudity: Visual content had too much nudity, reducing professionalism.
Redesign
1. Game Tags Added: Improved search ability and categorization.
2. Clearer News Display: Enhanced visibility for updates.
3. FAQ Section Added: Common issues listed to reduce support requests.
4. New Contact Feature: Easy online contact for support and business inquiries.
5. Pink Color Scheme: Warmer, friendlier appearance.
6. Reduced Nudity: Improved professional look with less explicit content.
Problem 1
Users can only slowly search for games of interest from all games.
This can ultimately decrease overall user satisfaction and retention on the platform.
Solution 1
Implemented game category filters and added project-specific tags for better organization.
Game category filters and project-specific tags make it easier for user to discover their favorite games.
Problem 2
The visible text area has been limited due to layout constraints.
Some important information may be hidden as a result
Solution 2
Expand the visible text area by adjusting the layout.
By adjusting the layout, we will expand the visible text area, allowing users to read more content.
Problem 3
Issues can only be resolved by contacting customer service via phone.
Customers can only contact customer service via phone to resolve issues, which is inconvenient.
Solution 3
1. Add a FAQ page for most frequently asked questions.
2. Establish an online customer service center and offer email support.
In addition to email, consider adding other contact methods such as online chat and a FAQ page to meet the needs of different users.
Process
User flow
Ideating solutions to solve pain points and generating process flow.
Information architecture: Clear and organized process flow
Prototyping
Translating wireframes to designs and prototypes.
High-fidelity
Creating a detailed and interactive prototype.
Style guides
Comprising of typography, colors and various components and variants
Usability testing
Revamping the solutions after user feedback.
Before usability testing
Navigating through a large number of products to find specific items can be time-consuming and frustrating for users.
After usability testing
The improvements allow users to find games that match their interests more quickly and accurately.
Feedback
User usage duration increased
15%
Game download rate increased
12%
Time to find target game reduced
60%
Mobile user retention rate increased
24%
Reflections
Takeways
Utilizing various user research and testing methods to inform design decisions.
I selected interviews and usability testing for my user research, given their effectiveness for smaller user groups. In the future, I plan to expand my research methods to include surveys, competitive analysis A/B testing for a more holistic understanding and informed design decisions.
Conducting detailed user research focused on specific sections of the mobile.
If given more time, I hope to conduct focused interviews with more users for specific sections, such as the game list and game content, to derive more detailed and tailored user pain points.
